marketscan.co.uk Interview Name of your website?marketscan.co.uk Your name? Suzanne Stock Your Location (city, etc) Chichester, West Sussex Please give us a short summary of your website? Marketscan's website is easy to navigate and gives information of all the lists and services that are available. You can also order and download data online.~~ What inspired you to launch your own website? As our clients are based widely over the UK and Europe it's a good way of communicating our products and services. When did you launch your first website, and what was it? About 10 years ago and is an earlier version of the current website without online ordering How did you decide on a name for your website? Marketscan has been established for over 25 years and it's name has stayed relevant to our products and services. What makes your website different from other, similar offerings? Marketscan offers database solutions and is well known for it's flexibility and excellent customer service. What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?) Our eventual goal is to enhance and develop the website. How does your investment of time and money balance against your success? it has been a valuable investment and contributed to our success If you had an unlimited development budget for development, how would you change your site? We would have more IT staff to develop the website If your site got really big, really quickly, would you be able to keep up with the demand? Yes we would be able to cope with demand What unexpected costs and headaches have you had to deal with? we've specialised in the B2B market and decided to expand into the B2C a lot of development and licence costs were incurred into offering an online consumer mailing list ordering unfortunately it didn't work out. What has been your biggest challenge? Getting a website designer that we felt knew what we wanted. What method has been most successful for promoting your website? Company newsletter, promotional email, direct mail, CPC How has running your website differed from your expectations? It has to be continually monitored and kept up to date and getting top rankings can be difficult. How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity? The site has been running for about 10 years and we want to continue as long as we can and improve popularity. Where do you want to see your website in the next 5 years? We want to develop and improve popularity and offer more online services. What is your website address? marketscan.co.uk | 
