The backlink Assistant Interview Name of your website?The backlink Assistant Your name? Heinrich Muller Your Location (city, etc) Pretoria, Gauteng Please give us a short summary of your website? Search optimization and site promotion solutions for website owners looking to have control over the SEO of their websites.~~ What inspired you to launch your own website? I am passionate about helping people succeed and by improving the visibility of their websites I can help business owners to succeed. When did you launch your first website, and what was it? October 2009, it is a search optimization solution website. How did you decide on a name for your website? The name of the website describes the main focus of our business which is to assist website owners with securing high value backlinks. What makes your website different from other, similar offerings? We allow people to chose how much they want to spend on SEO and do not tie them into a long term contract. Every customer receives personalized service and everyone is a special customer in our eyes. We also only make use of accepted SEO tactics that benefits the customer without any shortcuts. What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?) My aim is to build this business into one of the top SEO websites within the next year and to train people on an ongoing basis on how to start their own online businesses. How does your investment of time and money balance against your success? We are still at the beginning stages where a lot of time and energy is spend on building the business. A lot have been accomplished in a short time and we have been very successful to date and are very pleased with the progress. If you had an unlimited development budget for development, how would you change your site? I would spend more money on advertising and web design. If your site got really big, really quickly, would you be able to keep up with the demand? Yes, I am already training people to assist with the business and have part time staff lined-up. We are able to grow very big very quickly and aim to do just that. What unexpected costs and headaches have you had to deal with? The costs are in line till date. Since I developed the site myself a lot of research, trail and error and time was spend on the website design and I had to start all over a couple of times. That was not fun. What has been your biggest challenge? To become an expert on web design, search optimization and video marketing within a very short period of time. It has been fun mostly and I did receive a lot of help and guidance from other website owners and SEO experts. What method has been most successful for promoting your website? Article marketing has been the most effective method to date. How has running your website differed from your expectations? It takes a lot more time and effort than what I initially expected. The amount of competition has also been unexpected. How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity? I have run the site since October 2009 and can continue for the next six months with the current level of income. The amount of traffic is increasing daily and it is looking very positive. Will you do this all over again knowing what you know now? Definitely yes!! What is your website address? The backlink Assistant | 
